Microsoft to match Sony
Microsoft is to drop the price of the Xbox One to match the price of the PlayStation 4. The move comes after Sonys' console is outselling the Xbox One by two to one. The price will drop to £399 this coming Friday. This is only in the UK at the moment. Harvey Eagle, Xboxs' marketing director says now feels like the right time, he was quoted in an interview with the BBC saying "The reason we're doing this is that we're committed to giving gamers the best value that we can."
"We're only a few months into a generation of consoles that are going to last for many years to come," he added.
"And now just feels like the right time to make the adjustment on the price."
A new bundle with Titanfall will be available for £399 although the game is not due for release until March. So any early takers of this new bundle will have to wait before being able to play.
With around 520 million PlayStation 4's sold worldwide and this price decrease coming just 3 months after the launch of the Xbox One, and with customers who have already shelled out for the original high cost, will this help improve sales for Microsoft?
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